Personal Branding: Social Media Best Practices
Today, content-driven promotion tools prove most effective. Social networks serve as the ideal platform for building and promoting a personal brand.
1. Content Plan: The Foundation of Consistency
- Maintain a structured content calendar with specific topics and publication dates.
2. Recommended Social Media Content
- Commentary on industry news, trends, and noteworthy cases
- Expert analyses within your specialization
- Mentions of your media features (interviews, articles)
- Showcasing success stories, projects, awards, and milestones
- Key insights and takeaways from industry events
- Announcements of upcoming speaking engagements
- Participation in professional discussions and live streams
- Offering free tips and actionable advice
- Sharing personal (yet professional-adjacent) updates within comfortable boundaries
3. Personal Content Ideas
- Hobbies/interests
- Aesthetic photography
- Sports/extreme activities
- Reviews of books, films, or theater
- Occasionally: Family/children (if aligned with brand image)
4. Content to Avoid
- Overly intimate/revealing posts
- Inappropriate poses or gestures
- Offensive material (especially regarding politics/religion)
5. Optimal Content Mix for a Personal Brand
- 30% Original expertise: Case studies, actionable advice, media-published articles
- 30% Professional curation: Industry news, legal updates, third-party case analyses
- 20% Professional activities: Events, lectures, workshops, awards
- 20% Lifestyle: Authentic personal moments
