Expert Personal Branding Guidelines
When building your personal brand, focus on three fundamental principles:
- Define Your Expertise
(Avoid trying to position yourself as a specialist in everything at once.) - Clarify Your Positioning
(Who is your target audience? What makes them unique? What sets you apart for them?) - Develop a Promotion Strategy
(Avoid random actions—follow a structured plan instead of jumping at every marketing tool.)
I always apply this approach with my clients who seek personal branding guidance. I never start by randomly selecting promotion tools without first clarifying the first two points—along with the brand’s long-term goals (which are also part of the strategy).
Additionally, here’s a short list of useful resources on personal branding:
Books:
- Jürgen Salenbacher – "Create Your Personal Brand" & "Creative Personal Branding"
- Igor Mann – "How to Be the Best at What You Do"
- Hubert Rampersad – "Authentic Personal Branding"
- Ekaterina Kononova – "Personal Branding from Scratch"
