Natalia Klein joined an expert debate among legal marketing consultants during the "Law Firm Marketing PRO" conference organized by Pravo.ru.
Battle Format & Key Discussion Points
Round I – "Hidden Pitfalls" of Legal Rankings
- The partner's role in preparing submissions
- Common mistakes in ranking applications
Round II – Division of Responsibilities
- Where legal work ends and marketing begins:
- Should marketers draft substantive presentations for speakers?
- Who writes legal commentary - attorneys or marketers?
- The ideal commentary format: concise vs. detailed
Round III – Digital Presence: Risks vs. Rewards
- Brand visibility vs. reputational risks in social media
- Platform strategies: Facebook/Instagram vs. TikTok for lawyers
Round IV – The Ethics of Client Gifting
- Personal vs. corporate gifts
- Virtual vs. in-person gifting
- Why only bad gifts get remembered
The lively debate provided actionable insights for law firms navigating marketing challenges.
