Natalia Klein shared insights with attendees on why companies should never pause their marketing and business development efforts during times of crisis.
Psychology recognizes two typical human stress responses: freeze or flee. According to Natalia, in business during turbulent times, the best approach is to "flee"—that is, to keep moving forward. Continue growing, invest in marketing, and maintain visibility. Because when the storm passes, people will remember those who kept speaking up—not those who stayed silent.
However, Natalia advises that if you choose the "flee" strategy, it shouldn’t be directionless. You must still know where you’re running and why. Action should be deliberate, systematic, and strategic—only then will it yield clear and effective results.
Whether promoting a personal brand, a specific service, or an entire business, success requires a well-structured strategy with the right marketing tools—ones that create the shortest and most effective path to your clients.
