1. Take a Strategic Approach
I apply this principle to all marketing tools, and rankings are no exception.
Key considerations:
- Which practice areas to submit
- Which projects to highlight and how to distribute them across practices
- Understanding the competitiveness of different practice areas in the ranking
- Properly emphasizing your strengths
All of this shapes your participation strategy—and ultimately, your chances of being ranked.
2. Fill Out the Questionnaires Correctly
The ranking process is becoming more complex, and competition is fierce. How you complete the applications matters greatly.
Key nuances:
- How to describe projects and what to emphasize
- The project value section (often overlooked or miscalculated)
- The number of projects submitted
This step requires significant effort.
3. Stay Engaged
This is especially important for smaller, lesser-known, or first-time participants.
Opportunities to connect:
- Pravo.ru hosts annual introductory webinars explaining updates and ranking specifics.
- There’s a window before submissions close to ask editors questions (and subtly showcase your firm).
- External experts (like me) also share insights—through webinars, consultations, and guides.
This summer, Natalia Klein held a webinar diving deep into ranking strategies and dissecting every part of the application. Practical tips included!
