A well-prepared media piece helps establish a positive reputation, fostering future collaboration with publications and securing journalist support.
Checklist for preparing media materials:
1. Define Your Topic and Target Publications
- Identify your core subject matter.
- Select suitable media outlets for publication.
2. Gather All Necessary Input Data
- Provide detailed content (journalists may not grasp all nuances).
- Include expert analysis—explain the implications of the news hook.
3. Follow Quality Content Guidelines
Engagement & Usefulness
- Address the reader’s pain points and offer solutions.
- Align with audience interests to encourage reading to the end.
Objectivity
- Avoid subjective opinions.
- Focus on facts, statistics, dates, names, and case studies relevant to the topic.
Structure & Logic
- Divide text into blocks, sections, and paragraphs for readability.
- Guide the reader progressively, ending with key takeaways and actionable insights.
Clear Sentence Structure
- Avoid complex clauses and filler words.
- Maintain subject-predicate balance for smooth comprehension.
Simplicity & Clarity
- Use accessible language (skip niche jargon).
- Ensure the core message is instantly clear even when skimmed.
- Eliminate redundancies, obvious statements, and awkward phrasing.
